For a few months now, I’ve been working with a clinical hypnotherapist from Australia who helps people living in her town of Perth, Western Australia to quit smoking with the help of hypnosis.
Her company and her website are “wisely for SEO” called Quit Smoking Perth.
In Search Of A More Scalable Business
She has a good business. People who want to quit smoking and have tried everything else find her mostly through google searches and then contact her and come to her office for hypnosis sessions.
But as you can imagine, this concept is not easily scalable. First, the service is limited to people who live within a driving distance of Perth since they have to come to her office. Second, she can only see one client at a time so she’s always exchanging time for money.
There’s absolutely nothing wrong with a service-based local business but wouldn’t it be nice to have another source of revenue, something more scalable? Sure it would!
Introducing The Digital Product
During our discussions, we both agreed that it would be great to take what she knows and what she does and turn it into a digital product that clients all over the world could buy and access through the internet.
We already know that self-help hypnosis products are being successfully sold online on websites such as Hypnosis Downloads (which I’m a customer of by the way).
So, how did we go about creating a digital info-product in a weekend?
She’s Already Creating And Delivering Content Everyday
Kris was already organizing a live presentation in her area where she was going to teach smokers how it is possible to quit smoking quickly, easily and naturally with the help of hypnosis. That presentation was going to be on a Saturday morning and in the afternoon, she had two sessions scheduled with customers.
So she hired a cameraman to spend the day with her and film everything she was going to do; the presentation in the morning and the sessions with her customers (obviously, she had to ask their permission to film them and use the recordings). Between the presentation and the sessions, she had time to sit down in front of the camera and answer a list of FAQ’s she had prepared and also record the most common advice she gives to her clients.
So in one day, by spending only a few hundred dollars and doing what she was already going to do, she had a ton of quality video and audio.
The next day, she asked the cameraman to send me the footage. I did some video editing to put it all together. Then, I stripped the video and easily made an audio-only version of the content in mp3 format.
I then took the audio content, sent it to SpeechPad and waited a few days for the written transcript. With just a little bit of formatting (table of content, images, headlines), it can be turned into an nice pdf. We’ll be able to use it at a free report or a bonus ebook, etc.
We now have a digital product in multimedia format; audio, video and pdf!
Could You Use A Similar Strategy?
At the moment, Kris and I are working on the website that will be used to market, sell and distribute the product, on the marketing and everything else…but the product should be available online very shortly.
She never had anything to sell online, but in one weekend we produced the content and in a few days, she’ll most likely make her first online sales.
Think about it…are you already producing and delivering content in your everyday life? Could you use a similar strategy to quickly have a digital product to sell? I think you could!
Need help with creating content and putting together your digital product? Contact me here and we’ll get started together…
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